The holographic effects in “Social Networking”, the third video in our Adobe Open Screen Project series, involved two scenes that required superimposing graphic objects over live-action footage. The plan was to insert a semi-transparent newspaper over the bendable screen in the cafe scene, and a 3D animated video game racetrack onto a table in the final scene. Both instances were filmed with 3D camera movements and therefore the 3D assets had to motion match to the video. To do that we tracked the footage using SynthEyes. View full article »