*Winner of two Cannes Cyber Lion awards: Silver Lion for Banners and Other Rich Media, Bronze Lion for Best Music/Sound Design
An Innovative Idea
BBH New York had a unique challenge: How to create a more immersive first-person experience for their client, Axe, that involves the company’s new initiative called “Hair Action.” Luckily, Luxurious Animals had demoed to a small BBH audience months earlier a project they had been working on with their audio partner, Antfood. Part of this project involved 3D sound that gave the listener the sensory stimulation of being in the center of the action. This method, rarely–if ever–used in the advertising industry, would engage a user’s auditory sensors and imagination. BBH thought this would be perfect for their next Axe campaign, “Virtual Hair Action.” View full article »
Category: Awards
*Winner of 2009 MIXX Award for Product Launch
Puckering Up for the Project
The recently awarded KissMein3D project took a Guinness world-record time of sixteen days to complete for a workload equivalency of three to four months. No, we didn’t sleep. Nor did we bathe. View full article »