For the last couple of months we’ve been building an interactive installation for Lufthansa’s media room in Esquire’s Ultimate Bachelor Pad. Invited guests will get the chance to virtually fly through clouds and three-dimensional worlds with our gesture technology. View full article »
Category: Behind the Scenes
*Winner of two Cannes Cyber Lion awards: Silver Lion for Banners and Other Rich Media, Bronze Lion for Best Music/Sound Design
An Innovative Idea
BBH New York had a unique challenge: How to create a more immersive first-person experience for their client, Axe, that involves the company’s new initiative called “Hair Action.” Luckily, Luxurious Animals had demoed to a small BBH audience months earlier a project they had been working on with their audio partner, Antfood. Part of this project involved 3D sound that gave the listener the sensory stimulation of being in the center of the action. This method, rarely–if ever–used in the advertising industry, would engage a user’s auditory sensors and imagination. BBH thought this would be perfect for their next Axe campaign, “Virtual Hair Action.” View full article »
As requested from our internet audience, here is a breakdown of the Adobe Social Networking video with before and after shots. The original footage will display first and then wipe to the final edited version, showing color correction, rotoscoping, and inserted graphics. View full article »
The holographic effects in “Social Networking”, the third video in our Adobe Open Screen Project series, involved two scenes that required superimposing graphic objects over live-action footage. The plan was to insert a semi-transparent newspaper over the bendable screen in the cafe scene, and a 3D animated video game racetrack onto a table in the final scene. Both instances were filmed with 3D camera movements and therefore the 3D assets had to motion match to the video. To do that we tracked the footage using SynthEyes. View full article »