Alternate reality games (ARGs) are a hot topic these days. Interactive agencies big and small are dabbling their toes in the water, and clients are hopping on the bandwagon. They point to the latest, greatest headline-maker and say, “Make me THAT.” And that’s great. There’s nothing better than an ARG take a bunch of customers and turn them into impassioned evangelists. We love ARGs more than we love cupcakes. And we really, really love cupcakes. View full article »