*Winner of two Cannes Cyber Lion awards: Silver Lion for Banners and Other Rich Media, Bronze Lion for Best Music/Sound Design
An Innovative Idea
BBH New York had a unique challenge: How to create a more immersive first-person experience for their client, Axe, that involves the company’s new initiative called “Hair Action.” Luckily, Luxurious Animals had demoed to a small BBH audience months earlier a project they had been working on with their audio partner, Antfood. Part of this project involved 3D sound that gave the listener the sensory stimulation of being in the center of the action. This method, rarely–if ever–used in the advertising industry, would engage a user’s auditory sensors and imagination. BBH thought this would be perfect for their next Axe campaign, “Virtual Hair Action.” View full article »
Tag Archive: Live Action
After many months of painstaking work, Luxurious Animals is pleased to present our 1st demo reel. Yes, we know it really isn’t winter anymore, sure feels like it though. Taste the Demo Reel.