Overview

LIFTLUXE is a men's lifestyle brand that has set out to revolutionize the way men buy clothes. Co-founders, Amy Johnson and Michelle MacLachlan, have set out to elevate the personal shopping experience with their Wall Street business knowledge and their passion for fashion. LIFTLUXE is a lifestyle that's sleek, sophisticated, and for the man on the go.

Luxurious Animals has the continued pleasure of being LIFTLUXE's creative strategy and design partner. Our first challenge was to build a modern, masculine brand identity including logo, typography and a color palette that illustrates their bold fashion sensibilities. By August 2010, Luxurious Animals illustrated the narrative back story of the LIFTLUXE man through a photo shoot at our studio. Each shot was carefully orchestrated to capture an image that felt grand in scale and evoke a sense of the active modern man.

Our first launch is the LIFTLUXE DAILY, a men’s lifestyle guide about the latest style, gadgets, travel destinations and more. Every day, their team curates the "creme de la creme," while providing an effortless buying and sharing mechanism with each editorial piece. This editorial blog captures the sophisticated, yet rugged young entrepreneur.

Our next endeavor with LIFTLUXE is designing the entire look and feel of the online store – launching in spring 2012. In the meantime, register for updates when the store launches at liftluxe.com.