Diamonds Every Hour
Luxurious Animals collaborated with UrbanDaddy to create an exciting online experience, Diamonds On The Hour, exclusively for Cyber Monday. Every hour one of twelve dazzling diamond pieces were given to the lucky winning contestants via a sparkling microsite. Each of the pieces were displayed to entice users to try their fortune and to showcase the Everlon Knot jewelry collection. Contestants were encouraged to invite their friends for additional chances to win. De Beers graciously provided delectable diamonds for the sweepstakes sponsored by a variety of jewelry dealers.