Luxurious Portfolio Feed

Lux Ahoy

2012-03-30T14:11:04+00:00

Two rivals; a sophisticated monster called LUXAMILLION and a posh elephant called TRUNKFORD, are fighting an epic war across the seven seas. Their goal: total world domination. Their mighty galleons come equipped with massive cannons - a weapon designed to strike a fatal blow! Take three devastating attacks and your enemy will find themselves at the bottom of the ocean, while the victor takes home treasure most landlubbers can only dream of. Then, on to the next island, until all the loot in the world is yours!

This game was created entirely with the html5 canvas tag and javascript. Coming from a Flash background this seemed like a daunting task at first, but thankfully there are a number of frameworks in development that make the platform a bit easier to code for. For Luxahoy we used EaselJS,SoundJS,Box2dWeb and, of course, a bit of jQuery.

In order to export all the character animations you see in the game we used Zoë to convert our flash animations to spritesheets. Zoë also works hand in hand with Easel.

The main challenge in developing an HTML5 game is optimization and browser compatibility. Canvas rendering is unfortunately still quite slow on many browsers and devices, but the animals hunkered down and overcame a lot of the drawbacks. As a result, the game should perform well on most browsers (even iPhone 4s and iPad!). Who needs flash? Please don't hesitate to send us feedback and check out this blog entry about combining easel with box2d.

Porsche 911

2012-02-22T21:42:16+00:00

The Porsche 911 has delivered legendary performance and handling for almost 50 years. With the new 911, Porsche has raised the bar once again, with a near-total redesign that still maintains the car’s rich heritage.

To support the introduction of the new model, Luxurious Animals collaborated with Cramer-Krasselt to create a banner campaign worthy of the car. Showcasing six 911 models, the rich media units feature an interactive timeline, inviting users to explore photos and video for each model, while standard units deliver near video-quality animation in under 40k.

We should all look so good on our 50th birthday.

Stylefinder

2012-02-22T17:46:01+00:00

For Valentine’s Day 2012, even the lovelorn could find their perfect match — in sweaters, tees, denim, and more — with the A|X Stylefinder Love Edition.

Through a series of pop-culture, entertainment and lifestyle-themed questions, this online guide helps visitors find the perfect style, for themselves or a friend. Is she a Ryan Gosling girl? She might be The Jetsetter. Would he rather rock out than dubstep? He could be The Lady Killer.

Armani Exchange supported the A|X Stylefinder through Facebook and Twitter announcements, as well as kiosks outside their retail stores which urged users to text in for a link on their mobile phone. We employed responsive web design to deliver the same entertaining and highly usable experience across virtually all devices — desktops, tablets and phones.

The Stylefinder audience was equally responsive: In its first live weekend, the site received over 11,505 visits with about 70% of those people completing the Stylefinder and averaging over 3 minutes with the brand.

Orange Crush

2012-01-28T01:09:31+00:00

Luxurious Animals was thoroughly juiced when id29 asked us to direct and produce “Orange Crush,” a 30-second broadcast spot for Puma Golf.

2010 PGA Rookie of the Year Rickie Fowler is the newest member of Cobra-Puma Golf’s Tour team. And Rickie really, really likes the color orange. So, equipped with high-speed cameras and our in-house green screen facilities, we captured the golfing phenom and his high-performance Cobra AMB Driver blasting hundreds of oranges into the sweet hereafter.

Process
Working from id29’s initial script, Luxurious Animals honed the concept through several iterations of hand drawn storyboards and shot planning. Because we had limited time with Rickie, a rehearsal day of lights and technical choreography was necessary to pull off the multiple camera angles.

Rickie, along with most of the oranges, were shot with a 120fps Red camera on Stage 5 in-house. Secondary effects footage was completed at J&M Special Effects in Brooklyn. As much as we wanted to blow up oranges on our own stage, we were glad to work with a company that already had the proper permits and explosives to get the job done. We rigged tree-ripened navel oranges with small explosive charges* and captured the succulent results at 2500fps on a Phantom Flex. By the way, capturing detonating oranges in slow motion is true poetry.

With live action completed, we swung into the back nine, handling all keying, 3D compositing and color correction. The end result: we had a blast, and helped id29 and Cobra-Puma Golf score a hole- in-one. It's Go Time.

*After the Harold Edgerton-inspired rifle didn’t work out. Apparently bullets just don’t make oranges go boom the way they should.

Cross Country Game

2012-01-05T21:50:03+00:00

Adventure. It’s an American dream, and an American tradition. Who hasn't dreamed of exploring this great nation from sea to shining sea, riding a horse, leaping over rivers, sliding under diving eagles, and jumping off a cliff to get the gold star with your awesome bicycle-riding penguin? Oh wait, that’s the super awesome American Adventure Cross Country game we made for Lunchables! With a tap of your keyboard, you can do all that and more like soaring over grand chasms in the Wild West, diving under spooky ghosts in the Great Plains, and floating over the Empire State Building in a hot air balloon! Luxurious Animals partnered with Razorfish Chicago to create a fun, fast-paced, and infinitely re-playable game that would inspire kids to get outside and have their very own adventures. You can play it to if you promise to go outside and run around for a little bit afterwards.

31 Days of Wintertainment

2011-12-02T23:32:59+00:00

Luxurious Animals partnered with The Martin Agency to create Xfinity’s 31 Days of Wintertainment Facebook app. Check the calendar every day through the month of December for a special holiday treat. Xfinity is giving away 1,000 Fandango tickets and a TV. Plus you will discover classic seasonal TV shows and movies – join in on the fun!

Chromebook Banners

2011-11-30T23:48:37+00:00

Luxurious Animals partnered with BBH to create a large campaign featuring Google's Chromebook. First, Lux had a video shoot on our premises in which we worked together with various hand actors. The actor was leaning backwards and strapped into a gurney so that we could show the hands without the rest of the body in the shot. Lighting, scale, and authenticity were of highest importance. After the shoot, the Animals immediately fell to on the footage to disseminate, key, roto and export the key components of each shot. We then used our Lux magic to translate the motion for web file sizes. We created 10 banner concepts across several different sizes and versions for a total of around 100 units, making this our largest campaign to date.

Check out just a few here.

99 Bottles

2011-11-09T14:52:33+00:00

Newcastle is offering 99 of their biggest fans (21 years and older) a chance to win a BeerTender by playing 99 Bottles of Beer on the wall. The rules are just like the song. Once you start your wall, you’re given 99 bottles on your wall. Well actually, 98 because the generous folks at Newcastle let you take the first bottle down. Glorious, isn’t it? But the rest won’t take themselves down. Invite as many friends as you can to improve your chances of winning. The first 99 players to have all 99 bottles taken down from their wall win a BeerTender. That's it. There's no catch and no cost to you. Good luck!

Walk the Dog

2011-10-25T15:10:15+00:00

We all have that friend who we haven’t seen in a while because life gets in the way. Newcastle wanted to help you reconnect with this friend by sending them some online encouragement to meet you for a Newcastle Brown Ale! Luxurious Animals partnered with TAXI to create a unique tab on Newcastle’s Facebook page that allows users to send virtual postcards. They can choose from different letters tailored to a Facebooker or a Workaholic. Once you choose your over 21 years of age friend, you can post the letter to their Facebook wall and they’ll need to “like” the app in order to retrieve it. Then they can send out letters of their own!

5th Clock and the Stream

2011-10-17T21:57:14+00:00

On Thursday, October 13th, Esquire kicked off the ninth annual Ultimate Bachelor Pad party here in New York. Luxurious Animals was graciously invited back and asked to envision a new way for Lufthansa to interact in the modern social world. We explored the beautiful penthouse clocktower apartment that was chosen as the Ultimate Bachelor Pad this year, and were inspired by the unique space and the unique views it offered. The idea of both offering more unique views on the world, and seamlessly integrating digital work into physical spaces really stuck with us.

The result was two massive installations called the 5th Clock and the Stream. The 5th Clock is a 7 foot digital projection that mirrors the clocks of the first floor. It silently tells time, but also affords beautiful views of destinations around the world. You can see lights blinking on the tallest skyscrapers in Dubai, and a minute later be watching windmills turn in the Netherlands. Guests of the event can control the location of the 5th clock by tweeting suggestions to its personal twitter account.

The Stream is a 15 foot social media dashboard integrated into the architecture of the room. Allowing the Ultimate Bachelor to stay connected without being disconnected from his surroundings and guests. The 5th Clock tweets are always shown on the dashboard, establishing a connection between the digital components of the room. Guests can also participate by tweeting, posting Instagram photos, and checking in on foursquare. All of these social media outlets are gathered into the Stream for display along with trending topics from the 5th Clocks current destination.

Together the installations not only unite the digital and physical spheres of the Ultimate Bachelor, but provide an interactive, engaging, and beautiful space for guests to experience.

The installations have been featured on quite a few news outlets, notably the Today Show, the DIY channel, and Esquire's own publishings. A few of these have been linked on our sidebar, feel free to check them out!