Do You Have Enough Dough to Retire?
BIG IDEA
Calculators are lame and everyone has one. Create a fun to use suite of tools to find out if you’ll outlive your bread.

CREATIVE
Extend and enhance the national Prudential TV and print campaign into an integrated web experience that adds real value, not just an email capture.

TECH NOTES
HTML5 widgets that act like an app but run in a browser. Cool!

Prudential wanted to challenge future retirees in fun, visually compelling ways. Challenge them to think through the big question: will you outlive your money? Droga5 designed an integrated campaign launched this past winter and if you’ve been watching TV in the last three months, you’ve seen the great TV spots. Luxurious Animals was brought in as a design and development partner for the online component – The Challenge Lab. Longevity brings enough challenges, let’s take the guess work out of retirement planning.
Think you know how much money you’ll need when you retire? See if you’re right:
HOW MUCH IS ENOUGH?
http://www.bringyourchallenges.com/how-much-is-enough
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