Achieving Deliciousness

Adobe Marketing Campaign
Making Data Delicious

Over 12,000 of Adobe customers were surveyed around the world to answer how they spend their digital day with their devices - laptops, phone, tablets, and televisions, what kinds of information they find interesting, and what qualities they want in a company delivering content. Once we had that data, our goal was to thematically embrace what consumers were telling Adobe. They were constantly hungry for new content. So we asked ourselves, "What satisfies cravings?" To us the answer was chocolate.

See how Luxurious Animals transformed Adobe's data in delicious bite-sized nuggets of knowledge. The chocolate parfaits as bar charts are one of our favs.