The Porsche Moment

Banner Campaign
To promote the Porsche 911, Cramer Krasselt asked Luxurious Animals to create a series of rich media units for their campaign, The Porsche Moment. They depict the idea that, as fast as their vehicles fly, the day passes in a flash. Seize the moment of exhilaration by snatching this opportunity to own the Porsche 911. Smooth agility and the passage of time are reiterated in several of these Flash ads we designed and coded. The moving sun in a sequence of flipping panels light the background beyond the scenery, while the Porsche car speeds into the horizon. In the takeover media unit, a car races off the space of the ad and drives around on the webpage you’re viewing, leaving track marks in its path.