Porsche

Cayenne Videos

30-Second Spots
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Our partnership with CK for the Porsche Cayenne 2011 was a complex initiative that one could decribe as projects within a project. One section to the entire scheme of the website was the seven custom commercials we designed and edited. Each video we edited and stitched together to tell a story, elaborating on a specific feature of the Cayenne or the Porsche brand.

The video called “The Crest” reminds the viewer that every inch of what makes the Cayenne 2011 today has been re-examined, enhanced, and essentially changed. That is… everything except the Porsche Crest. The Cayenne 2011 is a new vehicle but what remains within is the classic brand. What fundamentally makes the car a Porsche doesn’t change.